Quantum Ventures Studio

Who and where are the people who will give you money for your product or service? How do you get the product or service into their hands?

Back to the beam of light transporter offering example.

Of all the people that might want to travel in a beam of light from one place to another, who and where are they?

The next question is, How do you physically deliver your product to stores or get it into people's hands?

How do you get your service noticed so people will buy it? and What are the associated costs? How do you deliver your why to buy message to these customers?

What magazines or newspapers do they read?

What radio stations do they listen to in their car as they drive to work?

What TV shows do they watch?

Where do they go on the internet?

How do they make their buying decisions?

Do you have their email addresses? Their physical mailing addresses? or Their phone numbers?

Once you figure out how to get your message in front of them.

How often can you expect someone to buy? Once every month? twice a week? even more? 

Next consider the actual size of the opportunity, for any company to have more than nine percent of a market is uncommon.

The dominance of companies such as Microsoft, apple, google, Facebook, for example, are all very uncommon.

Dream big but take bites that you can manage and show that you will have a viable and healthy business with less than one percent of the market.

Next, you need to consider how to get to the market. Will you be selling a physical product? and if so how would you deliver it to the hands of your customers.

Will your product be downloaded from the internet for example. Is your product a place that people will visit like a hotel or a restaurant?

Will you be providing a service?

You should be asking yourself these types of questions.