Quantum Ventures Studio

Now that you have a basic idea of what you intend to offer your customer.

The question is, why would somebody buy it from you rather than doing something else?

Now keep in mind that your biggest competition is nothing, meaning the customer does nothing. 

So if they decide to do something, does your offering “costless” and “perform better”?

Is there some other compelling reason to buy?

You need to be able to explain to the customer in simple sentences why the product and or service is special and unique.

You want people to say, “what, you could do that?”.

Steve Jobs presented the world to buy ipads, before anyone knew why? Just because it was Steve Jobs.

Now, most people understand why a tablet computer is a good thing, but it took time.

You are not Steve Jobs, so you need to work on a message that will convince the customer. A compelling and understandable sentence or two, that will motivate people to hand you their money.

Why should someone buy your product or service?

Here's a hint:

Listing features and benefits is sometimes successful, but what sells best is;

• Ease of use
• Cost
• Quality
• Time and
• Experience

Does moving from one place to another in a beam of light make anything better? If so, what, how, when, and where, but most critically why?

Back to the beam of light transport offering thingy.

You might say, today you travel on foot, in a car, bus, train, or plane. And it's great, but it takes time. Now you can travel in a beam of light for the cost of just a plane ticket. Imagine beaming yourself from New York to London in a minute.

Then imagine beaming yourself from earth to the surface of Mars in twelve and a half minutes. One hundred percent safe, in-flight entertainment will be the beauty of the universe as you beam through it.